raylaks, we got this!

RayLaks is a boutique branding and packaging studio focused entirely on health and wellness — the brands, the market, and what it actually takes to win on shelf. We work with founders and manufacturers who are serious about building something that lasts.

RayLaks is a boutique branding and packaging studio focused entirely on health and wellness — the brands, the market, and what it actually takes to win on shelf. We work with founders and manufacturers who are serious about building something that lasts.

“Elevate your supplement brand”

“Elevate your supplement brand”

What We Do

Whether you’re launching your first product or ready to elevate a brand that’s grown past its original look, we build visual systems that make health and wellness brands stand out — and sell.

Brand Strategy

Clarity before design — so every decision has a reason and every dollar goes further.
• Competitive Category Analysis
• Brand Positioning Story
• Naming Support
• Target Audience Definition

Brand Identity

The full foundation your brand needs to show up with confidence from day one.
• Logo Design & Brand Mark
• Color System & Typography
• Brand Guidelines Document
• Visual Language & Art Direction
• Packaging Design Included

Packaging Design

Already have a brand? We’ll make your product the one they reach for on shelf.
• Label Design (pouches, bottles, boxes, sachets)
• Dieline-Ready Print Files
• Front, Back & Side Panel Layouts
• Compliance-Aware Layout (supplement facts, claims, regulatory space)

raylaks logo
raylaks logo
At RayLaks, we partner closely with founders and manufacturers who care about doing things right not just fast. We build thoughtful, strategic brand systems that elevate perception, clarify positioning, and create real momentum in competitive markets. Every detail is intentional. Every decision is strategic.
At RayLaks, we partner closely with founders and manufacturers who care about doing things right not just fast. We build thoughtful, strategic brand systems that elevate perception, clarify positioning, and create real momentum in competitive markets. Every detail is intentional. Every decision is strategic.
At RayLaks, we partner closely with founders and manufacturers who care about doing things right not just fast. We build thoughtful, strategic brand systems that elevate perception, clarify positioning, and create real momentum in competitive markets. Every detail is intentional. Every decision is strategic.
Sarah and Ron Whistler, the Raylaks Team
Sarah and Ron Whistler, the Raylaks Team

what we believe

Good design isn’t decoration — it’s a business decision. Every color choice, every typeface, every line of copy on your label is either building trust with your customer or eroding it. We treat your brand with that level of seriousness, because that’s what it takes to win in this market.

are you ready?

Ready to build something worth noticing?

calmamix logo
calmamix logo
fybara logo
fybara logo
my optimal blend logo
my optimal blend logo
next step logo
next step logo
paleopro logo
paleopro logo
rooted origins logo
rooted origins logo
salt plus logo
salt plus logo
carnivora logo
carnivora logo