about us

about us

We built RayLaks for one reason: health and wellness brands deserve better design than they usually get. Too many great products launch in packaging that undersells them — generic layouts, forgettable logos, nothing that communicates the care that went into formulating the product. We fix that. RayLaks is a boutique branding and packaging studio exclusively focused on the health and wellness market. That focus is deliberate. This category has its own language, its own shelf dynamics, its own consumer expectations — and we’ve spent years learning all of it. We work with founders who are serious about building something that lasts. Whether you’re launching your first SKU or refreshing a brand that’s outgrown its original look, we bring the strategic thinking and design craft to make your product look like it belongs — and sell like it should.

We built RayLaks for one reason: health and wellness brands deserve better design than they usually get. Too many great products launch in packaging that undersells them — generic layouts, forgettable logos, nothing that communicates the care that went into formulating the product. We fix that. RayLaks is a boutique branding and packaging studio exclusively focused on the health and wellness market. That focus is deliberate. This category has its own language, its own shelf dynamics, its own consumer expectations — and we’ve spent years learning all of it. We work with founders who are serious about building something that lasts. Whether you’re launching your first SKU or refreshing a brand that’s outgrown its original look, we bring the strategic thinking and design craft to make your product look like it belongs — and sell like it should.

A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.

my experience

my experience

my experience

Mostly Print

Art Director

Turning ideas into brands people remember. We create bold, purposeful design that connects and inspires. From logos to full campaigns, every detail is crafted to make an impact—and great collaboration is at the heart of it all.

2009 - now

Mostly Print

Art Director

2009 - now

Echo Collective

Art Director

Worked with large motorsports clients to create printed catalogs, custome packaging, video edits, and photo retouching for marketing.

2018-now

Echo Collective

Art Director

2018-now

Pro-Tec Helmets

Senior Designer

Manage all design aspects for Pro-Tec helmets including; product design, catalog design, advertising, and tradeshow booth design.

2016 - 2018

Pro-Tec Helmets

Senior Designer

2016 - 2018

Pro-Tec Helmets

Senior Designer

Manage all design aspects for Pro-Tec helmets including; product design, catalog design, advertising, and tradeshow booth design.

2016 - 2018

One Industries

Senior Designer

Catalog design, packaging, advertising, photoshoot management, and product design.

2013 - 2016

One Industries

Senior Designer

2013 - 2016

One Industries

Senior Designer

Catalog design, packaging, advertising, photoshoot management, and product design.

2013 - 2016